About us

Fun, flexible and thoroughly professional

Purple Demand helps tech vendors and their channels hit mid-market sales targets. We specialise in storage, virtualisation, cloud services and security.

As your virtual inside sales engine, we generate sales-qualified appointments, discover new leads, and nurture long-term prospects. We keep your account managers and channel fed with a steady stream of primed opportunities.

Our telephone sales specialists have years in the business, so they’re on the ball commercially. They understand technology sales, and they’re entirely sensitive to the needs of managing channel programmes. They know how to navigate through organisations to create meaningful dialogues with the right people – from CIO to procurement.

We achieve results through rigorous process, cast-iron technology and – most importantly – by employing the best people in the business. Purple people are fun, flexible and incentivised by results. We only commit when we know we can do a great job.

Our heritage

Our executive leadership team has been working together to drive sales value for clients for over fifteen years. Each of them has a solid track record in the IT sector, having held senior professional services positions at companies like HP, Catalyst and Morse. Their commercial experience and understanding of customer and partner relationships is vital to Purple Demand’s approach.

Today this entrepreneurial spirit, passion for success and calm professionalism lies behind Purple Demand, making it a trusted service provider to ambitious sales directors and managers at some of the biggest names in the IT sector.

Purple demand. Selling with a difference.