Process and governance

Principled, ethical and well-run - an industry first?

What’s yours is yours. We never share leads and confidential client data/intelligence with anyone else. Guaranteed.

That approach underpins everything we do. Data is the lifeblood of your sales organisation, and we simply don’t compromise when it comes to protecting it.

You’ve probably already read on this site about the process behind the Purple Lead Engine. Certainly, a lot of that process is automated by Leadmaster, but the overall approach is something we’ve developed ourselves, through many years of experience of demand generation. It’s a structured approach, tried, tested and proven to work for many hundreds of individual campaigns.

As technology, buying habits and ways of contacting people have changed over time, we’ve continued to refine our methodology. It’s in a state of non-stop improvement that continually improves quality of service over time.